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I also got my first dog that year. I was still working full time, but the move to working at home meant I could find time to take care of a puppy’s demands in the margins of my work day. Having a dog replaced some of the companionship I lost by not having in-person colleagues. That shift introduced a new facet to my identity. In addition to being a researcher, entrepreneur and homeowner, I was now a dog owner - some would say a “dog mom”. Dog owners buy dog food, treats, toys and shampoo designed just for dogs. They go to veterinarians and groomers. They shop at pet supply stores and visit dog parks. This new identity opened a whole new realm of decision making. Being a dog owner also intersected with my identity as a homeowner. I already had a fence around my yard, but this little animal quickly demonstrated the ineffectiveness of the old, chain link border that was present when I moved in. 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