Same Strategy and Research. Brand New Website.
When I founded Quire eight years ago, I wanted our reputation to be built through the work we do for our clients. That’s pretty hard to do when you have exactly zero clients. The early months were spent using my words to share my vision of what I wanted Quire to be, the types of clients we wanted to serve and the ways we thought we could make a difference for them.
At that time, our website was a way to back up my words. When a lunch or coffee meeting with a potential client ended, they could go to the website and see there was just enough meat on the bones of our conversation to take a chance on this brand new firm.
We had support along the way to elevate our brand through the kindness of the Modern Brand. Brad, Mike and the team believed in our work and pushed our website leagues forward so that we were really in the game. Their upgrade told potential clients that not only do we exist, but Quire is doing work that matters in Birmingham and beyond.
Then we hit our turning point. We had one of our hardest years on record in 2023. Our team had survived the up and down uncertainty of the pandemic years only to face a year of personal loss. Simultaneously, I participated in the incredible experiment in founder community and professional expertise that is the Goldman Sachs 10,000 Small Businesses program. I met business owners from around the country across a range of industry sectors. It gave me a crash course in telling the story of our work to people beyond my own backyard.
The founder of Pacific Campaign House, Cheryl Hori, was in the same cohort. Here’s how their website describes their work: We partner with mission-driven organizations and brands to tell powerful stories that mobilize communities and affect meaningful change. In our conversation I heard something else; I heard about a company that, like Quire, was trying to get people to understand complex ideas that weren’t really on their radar. More than that, they wanted people to actually do something about what they heard.
In Cheryl and Pacific Campaign House I knew I’d found a communications partner who would challenge themselves to deeply understand our business. From that understanding they would unlock our story through words and images in a way that’s so hard to do when you’re operating in the weeds of the work. We found a firm that would do for Quire the very thing we do for our clients.
As we enter our eighth year, I’m excited for you to experience the website and brand refresh that is the product of our collaboration. At Quire, we are still focused on building our reputation through our work with our clients. Now we have the stories to tell.
Autumn Sanders